Email is one of the most established forms of digital marketing, but that doesn’t mean it’s boring or stagnant. In fact, this year saw a lot of change in the business, as the major consumer ESPs adopted more stringent authentication technologies and Google introduced new interfaces and features for Gmail, including its mobile-centric Inbox app.
Our expert contributors helped marketers roll with the changes. Following, the most trafficked Email Marketing columns for 2014 on Marketing Land:
Everything You Need To Know About Gmail’s Auto-Unsubscribe by Tom Sather. Published on 3/4/14. 516 social shares across all platforms.
How Gmail Improved Security & Email Analytics by Caching Images by Tom Sather. Published on 1/3/14. 292 social shares across all platforms.
6 Things To Watch For Better Gmail Deliverability by Tom Sather. Published on 2/27/14. 1K social shares across all platforms.
Email Is The New Email by Alex Lustberg. Published on 2/12/14. 687 social shares across all platforms.
How To Mark Up Email Messages For Gmail’s New Grid View by Tom Sather. Published on 4/3/14. 543 social shares across all platforms.
5 Emails Pushing The Boundaries Of HTML & CSS by Andrew King. Published on 11/19/14. 550 social shares across all platforms.
5 Ways To Kick Start Your Email Marketing This Year by Chris Hexton. Published on 1/22/14. 568 social shares across all platforms.
My Prediction For Email Open Rates In 2014 by Cara Olson. Published on 1/15/14. 228 social shares across all platforms.
Email Deliverability: 4 Horrible Myths On The Rise by Tom Sather. Published on 7/22/14. 422 social shares across all platforms.
Drive More Email Conversions With “Pull-Back” Campaigns by Daniel Faggella. Published on 11/3/14. 394 social shares across all platforms.
Methodology: Columns published in 2014 are ranked in order of pageviews measured by Google Analytics. Data were gathered on December 4 and include all columns published through December 3, 2014.
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