Report: Email engagement benefits from less send frequency, subject line keywords
Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion...
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Study indicates drastic improvements to managed inbox optimization
Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path...
SparkPost updates email validation services to improve deliverability rates
Email delivery firm, SparkPost, has announced new enhancements to its validation service, SparkPost Recipient Validation. According to...
Marketers want more data, analytics, tech for improved personalization [Study]
Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers....
Twilio SendGrid launches advertising channels to marketing suite
Email marketing and API provider Twilio SendGrid today unveiled Twilio SendGrid Ads, a solution promising to enable marketers to curate...
4 easy ways to refresh your marketing strategy during the summer
While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for...
What is Managed Inbox Optimization for email marketing?
This is the third installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that...
In a summer lull with your email marketing?
I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive...
250ok adds email validation feature
Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation...
During summer holidays, focus may change but email is still email
The dog days of summer are upon us! There’s an astronomical explanation for the name, but for most of us the “dog days” are a time of...
Google joins BIMI initiative to combat email fraud
Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the...
HubSpot’s free users get a premium upgrade
Users of HubSpot’s free CRM tools will now be able to send targeted emails and manage social ad spending, according to an announcement...
One year later: How AMP for Gmail can help marketers improve engagement
Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature is now a year old. AMP functionality was...
Don’t be too quick to dismiss established best practices for email
I’m noticing a trend among some email speakers lately – when they want to promote a new idea, they smack down the best practice that...
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections...
Email marketers: Get more creative with customer data
Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing...
How strict privacy laws can inform a marketer’s approach to email
The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their...
Mailchimp set to launch full-service marketing platform
announcement on Monday, the email service provider revealed the launch of their first full-service marketing platform, adding a variety...
5 steps to move closer to one-to-one personalization
“One-to-one marketing” continues to be one of the biggest buzzwords of 2019. At MarTech West last month, it felt like everyone at the...
Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campa
In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their...
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