Fahad HAug 28, 20192 min readReport: Email engagement benefits from less send frequency, subject line keywordsEmail marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion...
Fahad HAug 27, 20192 min readStudy indicates drastic improvements to managed inbox optimizationEmail optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path...
Fahad HAug 27, 20192 min readSparkPost updates email validation services to improve deliverability ratesEmail delivery firm, SparkPost, has announced new enhancements to its validation service, SparkPost Recipient Validation. According to...
Fahad HAug 23, 20193 min readMarketers want more data, analytics, tech for improved personalization [Study]Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers....
Fahad HAug 6, 20192 min readTwilio SendGrid launches advertising channels to marketing suiteEmail marketing and API provider Twilio SendGrid today unveiled Twilio SendGrid Ads, a solution promising to enable marketers to curate...
Fahad HAug 6, 20193 min read4 easy ways to refresh your marketing strategy during the summerWhile summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for...
Fahad HAug 1, 20192 min readWhat is Managed Inbox Optimization for email marketing?This is the third installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that...
Fahad HJul 31, 20195 min readIn a summer lull with your email marketing?I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive...
Fahad HJul 30, 20192 min read250ok adds email validation featureEmail analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation...
Fahad HJul 26, 20195 min readDuring summer holidays, focus may change but email is still emailThe dog days of summer are upon us! There’s an astronomical explanation for the name, but for most of us the “dog days” are a time of...
Fahad HJul 25, 20192 min readGoogle joins BIMI initiative to combat email fraudFraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the...
Fahad HJul 16, 20192 min readHubSpot’s free users get a premium upgradeUsers of HubSpot’s free CRM tools will now be able to send targeted emails and manage social ad spending, according to an announcement...
Fahad HJul 5, 20194 min readOne year later: How AMP for Gmail can help marketers improve engagementGmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature is now a year old. AMP functionality was...
Fahad HJul 3, 20195 min readDon’t be too quick to dismiss established best practices for emailI’m noticing a trend among some email speakers lately – when they want to promote a new idea, they smack down the best practice that...
Fahad HJun 17, 20192 min readSalesforce Marketing Cloud brings Einstein AI capabilities to email marketersSalesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections...
Fahad HMay 22, 20194 min readEmail marketers: Get more creative with customer dataCustomers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing...
Fahad HMay 17, 20195 min readHow strict privacy laws can inform a marketer’s approach to emailThe debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their...
Fahad HMay 13, 20191 min readMailchimp set to launch full-service marketing platformannouncement on Monday, the email service provider revealed the launch of their first full-service marketing platform, adding a variety...
Fahad HMay 10, 20193 min read5 steps to move closer to one-to-one personalization“One-to-one marketing” continues to be one of the biggest buzzwords of 2019. At MarTech West last month, it felt like everyone at the...
Fahad HMay 9, 20193 min readMilkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaIn his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their...
