Early this Spring, Twitter tested a lead-generation tool for advertisers. A few months after the announcement, select advertisers were...

Early this Spring, Twitter tested a lead-generation tool for advertisers. A few months after the announcement, select advertisers were...

Ever feel like you are seeing the same Facebook ad that you “hid” previously? Well, you aren’t crazy. You did choose to hide that ad and...

Ever feel like you are seeing the same Facebook ad that you “hid” previously? Well, you aren’t crazy. You did choose to hide that ad and...

Twitter is launching “Tailored Ads,” a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also...

Twitter is launching “Tailored Ads,” a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also...

Yesterday, Facebook announced a major milestone: 1 million active advertisers. This number is comprised of global advertisers that used...

Yesterday, Facebook announced a major milestone: 1 million active advertisers. This number is comprised of global advertisers that used...

The new “Action Spec” targeting allows users to target by the recency of specific actions taken. This will allow local advertisers to...

The new “Action Spec” targeting allows users to target by the recency of specific actions taken. This will allow local advertisers to...

a blog post this weekend telling Twitter that they should shut down his company. In the bold move, Recny posted 500 words on how he...

a blog post this weekend telling Twitter that they should shut down his company. In the bold move, Recny posted 500 words on how he...

stood up the social network, but they publicly humiliated them saying that the ads didn’t work. Guess who’s groveling back. Yep, General...

stood up the social network, but they publicly humiliated them saying that the ads didn’t work. Guess who’s groveling back. Yep, General...

A new Facebook Ads Manager enhancement released today places an emphasis on defining goals and actions for all ads. No longer will...

A new Facebook Ads Manager enhancement released today places an emphasis on defining goals and actions for all ads. No longer will...

What’s so impressive is that this number is unique YouTube users, not unique visits — an account is required to count toward this value....

What’s so impressive is that this number is unique YouTube users, not unique visits — an account is required to count toward this value....

A new, more robust, version of Facebook Offers that  has been spotted in the wild. This new Offer unit gives Facebook users two choices...

A new, more robust, version of Facebook Offers that  has been spotted in the wild. This new Offer unit gives Facebook users two choices...