
Newcastle Brown Ale Ad Spoofs Doritos “Crash The Super Bowl” Contest
Newcastle Brown Ale is getting a head start on the Super Bowl advertising bandwagon, launching an ad that spoofs this year’s “Crash the...

Newcastle Brown Ale Ad Spoofs Doritos “Crash The Super Bowl” Contest
Newcastle Brown Ale is getting a head start on the Super Bowl advertising bandwagon, launching an ad that spoofs this year’s “Crash the...

Facebook Shares More Evidence That Facebook Video Is Really Big
By now, there’s no doubt that Facebook is a major player in the online video world. Every day, Facebook users watch more than a billion...

Facebook Shares More Evidence That Facebook Video Is Really Big
By now, there’s no doubt that Facebook is a major player in the online video world. Every day, Facebook users watch more than a billion...

CBS’s Moonves: “I Don’t Care Where You Watch Our Shows. Just Watch Them”
Leslie Moonves on left, being interviewed by Michael Kassan If you were expecting CBS president and CEO Leslie Moonves to be down on...

CBS’s Moonves: “I Don’t Care Where You Watch Our Shows. Just Watch Them”
Leslie Moonves on left, being interviewed by Michael Kassan If you were expecting CBS president and CEO Leslie Moonves to be down on...

Google, Samsung Make Top Brands List For Video Advertising
Those two companies are among the twenty to make the annual Ace Metrix Brands of the Year list, which is based on the video analytics...

Google, Samsung Make Top Brands List For Video Advertising
Those two companies are among the twenty to make the annual Ace Metrix Brands of the Year list, which is based on the video analytics...

Gay-Themed Taco Bell Spec Ad Sees Viral Success & Praise From Brand
In mid-December, creative team The Merkin Bros unleashed a spec ad entitled “Leaked Gay Taco Bell Commercial” on YouTube. The ad has...

Gay-Themed Taco Bell Spec Ad Sees Viral Success & Praise From Brand
In mid-December, creative team The Merkin Bros unleashed a spec ad entitled “Leaked Gay Taco Bell Commercial” on YouTube. The ad has...

Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates...

Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates...

4 Videos That Get Cause Marketing Right
“We’re in business to help improve lives.” If you hadn’t heard of TOMS, you might find this an unlikely slogan for a trendy shoe and...

4 Videos That Get Cause Marketing Right
“We’re in business to help improve lives.” If you hadn’t heard of TOMS, you might find this an unlikely slogan for a trendy shoe and...

Jeep ‘River In The City’ Stunt Transports Unsuspecting Drivers To Urban Wilderness Wonde
To promote the new Jeep Cherokee in a way that enveloped drivers with a true sense of the vehicle’s capabilities, the brand transformed a...

Jeep ‘River In The City’ Stunt Transports Unsuspecting Drivers To Urban Wilderness Wonde
To promote the new Jeep Cherokee in a way that enveloped drivers with a true sense of the vehicle’s capabilities, the brand transformed a...

Live Blog: The CES Panel On Video Advertising
The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook,...

Live Blog: The CES Panel On Video Advertising
The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook,...

What Twitter Is Currently Doing — And Not Doing — With Video
Sometime in the first half of 2015, Twitter will give users the ability to upload native video to the platform. Just not yet. And the...
























