The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy?
Perhaps some answers will come from a special CES session being held today — “Video Intelligence: Strategizing Cross Platform Advertising.”
On the panel are:
Bruce Eisen, Founder and President, Digital Advisors (moderator)
Xavier Kochhar, CEO, The Video Genome Project
Andrew Solmssen, Managing Director, POSSIBLE (WPP)
David Berkowitz, Chief Marketing Officer, MRY
Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark
Mark Goldman, Co-Founder and CEO, ExtendTV
Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement
The session gets going at 10:15am PT, and our live blog of it is below:
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