The company is touting how tweets can have an impact on B2B tech audiences, again using statistics from its recent work with Compete. In...

The findings of the beta studies include: Promoted Tweet exposure drove 22% increase in message association Brand favorability saw a 10%...

announcing it will offer an advertising API for its Promoted Tweets and Promoted Accounts products, a development allowing marketers to...

The alleged collaboration between American Express & Twitter was true. Soon, users will be able ditch the malls and start shopping...

Twitter will surpass the half billion mark in ad revenue for the first time. Since launch in 2010, Twitter has scaled up ad revenue with...

The company is launching three keyword matching options, along with the ability to use negative keywords, too. Search marketers will be...

In today’s announcement, Twitter VP of international revenue Shailesh Rao, says Southeast Asia is one of the company’s fastest-growing...

In its announcement, Twitter says that it’ll give $100 credits to the first 10,000 qualified small businesses. The signup form details...

Gender targeting may sound a bit strange since Twitter users don’t have to declare if they’re male or female anywhere in the account...

This email arrived in my In box just a few moments ago: As you can plainly see, Twitter has started offering users $100 in an effort to...

A handful of selected Twitter advertisers will have access to a new polling tool, Twitter Surveys. Twitter has teamed up with Nielsen to...

The Twitter communications team spread the news shortly after the debate ended, saying that the debate topped activity during both the...

Have you checked out the #RomneyStrength hashtag on Twitter yet? If you have, you’ll know it’s mostly sarcastic comments about the...

new eMarketer projection. That’s a 50 percent hike over its estimate from earlier this year. Ultimately, eMarketer estimates that Twitter...

About ten minutes ago, I went to Twitter.com and I was greeted at the top of my timeline with a message from Twitter to try out their...

released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as...

announcing its plans for a new API and associated developer rules, Twitter today formally released API 1.1 to developers. Along with the...

has announced that advertisers can now target Promoted Tweets and Promoted Accounts based on user interests. At the same time, Twitter...

self-serve advertising platform, and has relaxed one of the main requirements to participate: American Express cards are no longer...

The Washington Post is one of the advertisers that’s been testing Twitter’s new targeting options that were just formally announced last...