announced today that automotive advertisers in the U.S. will be able to measure the offline sales impact of their Promoted and organic...

according to an Ad Age report. Datalogix helps marketers marry offline purchasing data to digital ad performance. It is one of the data...

It was a risky move waiting until the Super Bowl had ended to advertise the start of a giant $1.5 million Twitter sweepstakes, a risk...

As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with...

According to the latest data from Networked Insights, Esurance has won what might be dubbed the “Conversation Bowl” with 539,610 (and...

The National Geographic Channel regularly uses both organic and paid campaigns to engage audiences on Twitter. For its film, Killing...

Twitter debuted tailored audiences just over a month ago to give advertisers more sophisticated targeting capabilities, including...

announced the global availability of long-awaited conversion tracking capabilities. Conversion tracking gives advertisers better insights...

Wondering what advertising agencies you should be following on Twitter? We just saved you a few hours of work, with our new Marketing...

The test has involved showing Promoted Accounts in the regular user timeline on iOS and Android devices, not just in the “Who To Follow”...

In the example below, you can see some of the variations that would trigger the broad match version of “love coffee” including the...

Twitter is launching Tailored Audiences with ten vendor partners: Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast,...

With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been...

Twitter’s TV ad targeting product, launched earlier this year, lets television advertisers promote tweets to users who are referencing...

In conjunction with Small Business Saturday, Twitter is giving away up to $1 million in free ads. Advertisers will be able to use the...

The content will be marked as promoted by American Express, along with short pre-roll video ads running ahead of each clip. Twitter and...

In addition to the United Kingdom self-serve ads are rolling out to Ireland and Canada. The ad types are unchanged from the offerings to...

For example, app marketers can target only those users with compatible OS versions and with the WiFi capability to support an app...

predicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and...

Twitter advertisers have a new tool for promoting their tweets or accounts to very specific areas: US ZIP code targeting. It’s an...