Today, Twitter announced a new ad product that allows all advertisers to target users who are tweeting about TV shows, not just those advertisers who are also running spots on those shows.
Twitter’s TV ad targeting product, launched earlier this year, lets television advertisers promote tweets to users who are referencing the shows in which their ads are appearing. Now TV conversation targeting opens this type of engagement up to those companies that aren’t running TV ads in the specific shows they want to run promoted tweets against.
“Now advertisers can easily reach Twitter users exposed to integrations, sponsorships, and other innovative TV tie-ins for an additional touch point or message expansion,” said the company the blog post announcing TV conversation targeting.
Beta partners included Betfair, Dominos, and British Sky Broadcasting.
TV conversation targeting is available to all advertisers in the US and UK, and betas will roll out in Brazil, Canada, France and Spain over the next few weeks.
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