Download Analysis Shows Super Bowl Ads “Worked” For Game Developers
Following the Super Bowl there were a number of “was it worth it?” analyses that came out. They all used different metrics, such as...
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Report: iPhone Took Share From Android In All Markets But Japan
Fourth quarter data from Kantar Worldpanel ComTech asserts that the iPhone’s market share has grown across key markets, including the US,...
Report: Mobile Ad Revenues Don’t Line Up With Traffic Volumes
The state of mobile advertising is one of contrasts and imbalances according to Opera Mediaworks’ end of year report. It presents data...
Report: Mobile Users Spend 80 Percent Of Time In Just Five Apps
According to a recent survey based report from Forrester Research, US and UK smartphone owners “use an average of 24 apps per month but...
Massive Exposure, Minimal Impact: Doubts About Super Bowl Ad Effectiveness
There’s no question that Super Bowl ads are often very clever, entertaining, engaging and sometimes even “powerful.” Many of these...
With A Mobile Surge, Facebook Extends Dominance In Social Logins
Fueled by a giant leap in mobile, Facebook pushed to a four-year-high in the share of the social login market, according to a report...
2014 Top 10 Best Perceived Brands: Amazon & YouTube Take The Lead
This is the second consecutive year Amazon has taken the lead after beating Ford for the top spot in 2013 – a brand that fell from No. 2...
Top 10 Most Shared Super Bowl Ads Of All Time: Budweiser’s “Puppy Love” Only 2014
With just over two weeks until Super Bowl XLIX, it’s time to review where the competition stands – for brands. According to video metrics...
Report: Google Play Finally Passes iOS App Store In Number Of Apps, Developers
According to data from appFigures, Google Play finally passed The App Store (Apple) in number of total mobile apps. It thus also makes...
Pew Survey: Facebook U.S. User Growth Flat, But More Engaged Than Ever
Bloomua / Shutterstock.com Americans’ use of social media is surging, but the results are mixed for the reigning king of the industry...
Google Narrows Facebook’s Social Login Lead In Janrain’s Q4 Report
Google cut into Facebook’s lead in the social login market in the fourth quarter of 2014, according to data released Thursday by online...
Report: Facebook’s Mobile Reach Declines But Its Messenger App Soars
Denys Prykhodov / Shutterstock.com This evening, comScore reported November U.S. smartphone market share estimates. As with PC search...
Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed
If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce...
IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4 Billion
Yesterday the IAB released an interim report saying that US online advertising reached an historic high of $12.4 billion for Q3. Ad...
Report: Most News Sites Score A “D” For Mobile User Experience
While not yet dominant across the industry, mobile visits to news sites continue to grow. Yet most of the top traditional news sites...
Report: Apple iPhone Drives Half Of All Mobile Internet Traffic
https://www.flickr.com/photos/janitors/10576017753 Chitika Insights has a produced a report that shows the traffic share of different...
Reports: Mobile Apps Capture Most Internet Time, Exceed TV
Mobile is the top attention medium in the US. That’s been confirmed by Flurry, Nielsen, ad network InMobi and once again by comScore,...
Google Play’s Top Apps Of The Year: Facebook Most Popular Social App In 2014
In another end of year wrap up, Google Play has released its most popular apps for 2014, along with the top downloaded content for a...
Google Voted “Best Place To Work” In 2014 By Glassdoor’s Employee Choice Awards
The job and career community website ranked the top 50 best places to work in the U.S., for both large companies (1,000 or more...
Top 10 YouTube Ads In 2014: Nike Takes Top Two Spots With 171.7 Million Views
Nike won the top two spots on YouTube’s list of most watched ads in 2014, earning a combined 171.7 million views for its “Winner Stays”...
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