Nike won the top two spots on YouTube’s list of most watched ads in 2014, earning a combined 171.7 million views for its “Winner Stays” and “The Last Game” video ads.
Both of Nike’s ads, along with Budweiser’s “Puppy Love,” Duracell’s “Trust Your Power,” and Proctor and Gamble’s “Thank You, Mom | Pick Them Back Up” were created around this year’s major sporting events.
Nike’s top ads featured World Cup soccer stars Cristiano Ronaldo and Neymar Jr., and Budweiser’s “Puppy Love” was this year’s most popular Super Bowl ad. Proctor and Gamble’s top ad – which earned 19.7 million views – revisited its “Thank you, Mom” campaign for the 2014 Sochi Olympics.
We found that brands are increasingly using YouTube to reach fans before and after the games. And for good reason – the top ten Super Bowl and World Cup ads this year earned a remarkable 14 million hours of watch time.
According to YouTube, 75 percent of video views for the top ten ads featuring the Super Bowl and World Cup occurred before and after Super Bowl Sunday, and the month-long duration of the World Cup series.
YouTube’s Top 10 Ads of 2014
1. Nike Football “Winner Stays” (98.4 million views)
2. Nike Football “The Last Game” (73.3 million views)
3. Budweiser Super Bowl XLVIII Commercial “Puppy Love” (53.4 million views)
4. Always “#LikeAGirl” (53.3. million views)
5. Devil’s Due “Devil Baby Attack” (48.8. million views)
6. Duracell “Trust Your Power” (22.7 million views)
7. Galaxy Note 4 “Then and Now” (22.1 million views)
8. P&G “Thank you, Mom | Pick Them Back Up | Sochi 2014 Olympic Games” (19.7 million views0
9. Budweiser’s Global Be(er) Responsible Day “Friends Are Waiting” (19.5 million views)
10. Heineken “Routine Interruptions” (13.8 million views)
YouTube says its top ten ads generated more than a billion minutes worth of viewing time, earning a combined 600 million views (three times the number of views earned by the top ten ads in 2012).
Not only are video ads earning more views, but they are running longer as well. Far removed from the traditional :30 second spots, YouTube’s top video ads averaged three minutes in length.
The most watched video of the year – Nike’s “Winner Stays” – ran 4:12 minutes.
YouTube also ranked the top five brand/creator collaborations, along with top ten movie trailers of the year. Buzzfeed ranked No. 1 in the top brand/creator collaboration category with its “Dear Kitten” video made with Purina.
Even though it was released less than two weeks ago, the teaser trailer for “Star Wars Episode VII: The Force Awakens” has already generated 52.9 million views – earning it a No. 3 spot on the top ten trailers for 2014.
YouTube’s Top Ten Movie Trailers in 2014
1. Fifty Shades of Grey (67.42 million views)
2. Avengers: Age of Ultron (64.9 million views)
3. Star Wars Episode VII: The Force Awakens (52.9 million views)
4. Jurassic World (44.7 million views)
5. Teenage Mutant Ninja Turtles (43.2 million views)
6. Furious 7 (37.9 million views)
7. Godzilla (36.9 million views)
8. Lucy (36.1 million views)
9. The Fault in Our Stars (29.9 million views)
10. Call of Duty Advanced Warfare (26.8 million views)
Other year end top ten list from YouTube include the top sports ads of the year, and the most watched videos overall in 2014.
You can find all the top videos YouTube’s leaderboard website at: YouTube’s Top Ads of the Year.
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