After releasing one-year performance metrics for “Google Preferred” last month, Google has new audience data for its advertising program...

The Ad Council’s anti-discrimination video “Love Has No Labels” made it to the top of YouTube’s most popular ads for March 2014. Posted...

Basketball greats Shaquille O’Neal, Julius Erving, Clyde Drexler and Christian Laettner helped AT&T score big during the NCAA men’s...

A new report backs up the IAB’s December recommendation of a 70 percent viewability threshold for campaigns through 2015 as the industry...

In the latest outlook on the display advertising market in the US, Twitter and Facebook are poised for growth while the former...

As one part of its growth strategy, Yahoo has bet heavily on native ads. The company’s Gemini platform offers both mobile search and...

According to a new survey from BrightRoll, 72 percent of ad agencies say online video advertising is as effective, if not more effective,...

Traditional ad agencies are increasingly interested in online video, but a recent survey reveals that half of those already doing online...

The state of mobile advertising is one of contrasts and imbalances according to Opera Mediaworks’ end of year report. It presents data...

A post-game empirical analysis by programmatic ad platform Rocket Fuel shows almost no lift or conversion benefit to Super Bowl...

There’s no question that Super Bowl ads are often very clever, entertaining, engaging and sometimes even “powerful.” Many of these...

Bloomua / Shutterstock.com Each time the calendar starts anew, it seems that we hear that it is finally the time that social media will...

In its Q4 2014 Benchmark Report, Marin Software looked at performance by device across social, display and search campaigns running...

With just over two weeks until Super Bowl XLIX, it’s time to review where the competition stands – for brands. According to video metrics...

A poll of 300 digital media and advertising executives highlights the challenges ahead for an industry-wide adoption of viewability as...

Nintendo’s “Dad Loses” ad earned the top spot among holiday ads according to Ace Metrix. Nintendo won the holidays according to...

Clearstream, a platform that helps advertisers increase online viewability of their videos, released data this week showing wide gaps in...

Yesterday the IAB released an interim report saying that US online advertising reached an historic high of $12.4 billion for Q3. Ad...

Nike won the top two spots on YouTube’s list of most watched ads in 2014, earning a combined 171.7 million views for its “Winner Stays”...

eMarketer. The scales will continue to tip quickly in mobile’s favor in the coming years, with 76.7 percent of US search spend going to...