Last week, the Humane Society of the United States, with help from Rokkan, released an unbranded video entitled Same Day Pups: Puppy...

Facebook has launched a handy feature for local business advertisers. Today it added a new call-to-action button for News Feed ads: a...

The Domino’s Pizza Twitter account was at a loss for words on Tuesday, sending out a steady stream of tweets almost entirely made up of...

Facebook’s publisher outreach program is finally launching. The social network announced early this morning that it will start hosting...

With all the talk about organic reach for Facebook Pages shrinking to next to nothing, you might think that there would be a...

A couple weeks ago, Nissan gave several people the ride of their lives. It’s part of the brand’s #RideOfYourLife campaign which kicked...

Most social marketers have a strong sense of what kind of traction their content gets on each social channel. They’ll also probably be...

Gigya, the Mountain View-based customer identity management firm, today announced the launch of an app and integration exchange. Called...

It’s a social media pro’s worst nightmare: posting a personal tweet on a brand account. It can be embarrassing and potentially...

Greetings, marketing friend-o, so nice to see you! It’s always nice to see you, whether it’s here, or on Facebook, Twitter, Google+,...

Facebook announced today that app install ads can now include deep links, giving advertisers the option to send people directly to...

In celebration of Mother’s Day and all the moms out there who work so hard to keep family life moving forward, bedding brand Tempur-Pedic...

If you publish on LinkedIn, you now will be able to get detailed information about how your content is performing. The career-focused...

Twitter’s problem with porn caused Nielsen to pull a Promoted Tweet campaign this week. Nielsen temporarily halted advertising on Twitter...

If pitted against each other in a popularity contest, animated GIFs would beat boring old JPEGs in a heartbeat these days. If you’ve been...

Facebook is experimenting with a News Feed algorithm override, testing a feature that allows people to select friends and pages whose...

Ah, yes. Who doesn’t love free beer? Well maybe wheat-hating Paleo diet fans, but this is an article about digital marketing, not...

Guitar Center has partnered with Grammy Award winning DJ and Producer Zedd for a social media-centered contest entitled “Cover Me,” which...

Klout isn’t just about influence anymore. The social media ranking service today announced it has added expertise to the mix of factors...

Google+ pushed into Pinterest’s territory today, introducing a new feature to enables users to organize content by category. Called...