If you publish on LinkedIn, you now will be able to get detailed information about how your content is performing. The career-focused social network announced today that it has created an analytics dashboard for publishers on the platform.
The company is offering the standard insight metrics, including number of views, comments, likes and shares on posts but also shows profiles of individuals who have interacted with a post. It also displays demographics of readers, broken down by geography, industry, job title and traffic source.
LinkedIn member David Petherick, who put together a detailed look at the new feature, listed how LinkedIn analytics can be used:
I can see the audience I am reaching by industry, location and even job title, and see if it aligns with who I am trying to reach
I can see where traffic is being driven from and see where I can try to stimulate more traffic
I can see patterns of visit behavior, and act to share further when traffic starts to tail off
I can engage with and thank the people who have read, liked, commented on or shared my work easily
The platform is being rolled out today. You can check to see whether you have access at this link.
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