Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop
Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...
top of page
Search
Facebook starts testing ads in search results
Facebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as...
Facebook missteps highlight what happens when you can’t trust platform metrics
Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...
Facebook rolls out Group Stories globally, adds emoji reactions
Facebook announced on Tuesday it was rolling out Stories to Groups globally and adding emoji reactions for Group members. Group Admins...
Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour
Two weeks after Nike’s campaign featuring Colin Kaepernick debuted, the company’s online sales had risen a whopping 31 percent and its...
Do brand politics impact consumer purchases? It’s complicated
A majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that...
Take our poll: Is the Time Well Spent movement influencing social media marketing plans?
Facebook CEO Mark Zuckerberg kicked off 2018 by announcing one of his big goals was “making sure that time spent on Facebook is time well...
Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for
Twitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during...
Facebook confirms searches performed off the platform do not influence Facebook search results
Facebook confirmed this week that searches off of the platform do not influence Facebook search results. Aiming to be more transparent...
LinkedIn’s new privacy setting prohibits marketers from exporting emails
LinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections....
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will...
Why businesses are relying on Facebook Groups to build engaged audiences
Facebook CEO Mark Zuckerberg at the company’s first Communities Summit in June, 2017. At the beginning of 2018, Facebook switched up its...
Instagram strips out fake ‘likes’ tied to 3rd-party apps
With 119 million followers, Kylie Jenner is one of Instagram’s top influencers. Starting on Monday, Instagram will begin to remove...
Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Snapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that...
Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy
Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s...
Driving sales and profits with Facebook Ads
Attendees on the second day of SMX East were treated to a double-dose of incredible presentations about Facebook advertising. Veronica...
Instagram unveils 3 new shopping features ahead of holidays
Instagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can use to save...
Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’
Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign...
LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees
LinkedIn announced on Tuesday that it has rebuilt Company Pages “from the ground up” and is rolling out the new LinkedIn Page experience...
IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...
bottom of page