Fahad HDec 13, 20182 min readFacebook expands Ad Breaks to 14 more countries, launches Watch globally on desktopFacebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...
Fahad HDec 11, 20181 min readFacebook starts testing ads in search resultsFacebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as...
Fahad HDec 7, 20185 min readFacebook missteps highlight what happens when you can’t trust platform metricsFacebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...
Fahad HDec 5, 20182 min readFacebook rolls out Group Stories globally, adds emoji reactionsFacebook announced on Tuesday it was rolling out Stories to Groups globally and adding emoji reactions for Group members. Group Admins...
Fahad HDec 5, 20184 min readHere’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under ArmourTwo weeks after Nike’s campaign featuring Colin Kaepernick debuted, the company’s online sales had risen a whopping 31 percent and its...
Fahad HDec 4, 20183 min readDo brand politics impact consumer purchases? It’s complicatedA majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that...
Fahad HDec 4, 20181 min readTake our poll: Is the Time Well Spent movement influencing social media marketing plans?Facebook CEO Mark Zuckerberg kicked off 2018 by announcing one of his big goals was “making sure that time spent on Facebook is time well...
Fahad HDec 3, 20182 min readTwitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete forTwitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during...
Fahad HNov 30, 20182 min readFacebook confirms searches performed off the platform do not influence Facebook search resultsFacebook confirmed this week that searches off of the platform do not influence Facebook search results. Aiming to be more transparent...
Fahad HNov 30, 20182 min readLinkedIn’s new privacy setting prohibits marketers from exporting emailsLinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections....
Fahad HNov 21, 20182 min readKenshoo teams up with Experian to offer third-party data for Facebook campaignsThe ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will...
Fahad HNov 21, 20186 min readWhy businesses are relying on Facebook Groups to build engaged audiencesFacebook CEO Mark Zuckerberg at the company’s first Communities Summit in June, 2017. At the beginning of 2018, Facebook switched up its...
Fahad HNov 19, 20182 min readInstagram strips out fake ‘likes’ tied to 3rd-party appsWith 119 million followers, Kylie Jenner is one of Instagram’s top influencers. Starting on Monday, Instagram will begin to remove...
Fahad HNov 19, 20181 min readSnapchat’s Lens Creative Partners program helps brands find AR filter creatorsSnapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that...
Fahad HNov 16, 20182 min readPinterest partnerships with name brands and Etsy focus on a personalized holiday strategyPinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s...
Fahad HNov 16, 20185 min readDriving sales and profits with Facebook AdsAttendees on the second day of SMX East were treated to a double-dose of incredible presentations about Facebook advertising. Veronica...
Fahad HNov 15, 20181 min readInstagram unveils 3 new shopping features ahead of holidaysInstagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can use to save...
Fahad HNov 15, 20182 min readOffice Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign...
Fahad HNov 13, 20182 min readLinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employeesLinkedIn announced on Tuesday that it has rebuilt Company Pages “from the ground up” and is rolling out the new LinkedIn Page experience...
Fahad HNov 13, 20182 min readIAB: Digital ad revenues could exceed $100 billion for first time in 2018Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...
