Facebook CEO Mark Zuckerberg kicked off 2018 by announcing one of his big goals was “making sure that time spent on Facebook is time well spent.”
The concept of time well spent was, in fact, pioneered in 2016 by former Google design ethicist Tristan Harris. The Time Well Spent movement is now championed by former executives at Google, Facebook, Mozilla and other tech firms who formed the Center for Humane Technology (CHT) to raise awareness around the negative impacts of phone and social media addiction.
In response, this year, Facebook, Instagram, Google and Apple all designed digital well-being features to help users curb the amount of time people spend on their phones and social feeds.
But what do these efforts mean to marketers? Have these initiatives to reduce people’s screen time influenced your social media marketing strategies? If you’re a marketer involved in social media advertising plans, please take our one-question poll to let us know if the Time Well Spent movement has impacted your strategies — or if it’s even on your radar.
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