Snapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that have been certified by the company.
Why it matters
Snapchat’s AR camera features are a cornerstone of the app. According to the company, more than one in three of its 186 million daily active users engage with AR Lenses per day, averaging three-minutes of play-time.
The newly introduced Lens Creative Partners program will help brands connect with certified AR developers to design AR ads — creating relevant, effective advertising that resonates with the app’s avid AR user-base.
“To be certified, creators had to be experienced in developing quality AR and complete a rigorous course about the development process, creative best practices, ad policies and buy models of sponsored AR Lenses on Snapchat,” Snapchat wrote on its business blog.
Snapchat says more than 30 creators have already been certified globally, from both large and small agencies — as well as individual developers. The company plans to onboard more than 100 certified creators over the next several months.
More on Snapchat AR advertising
Certified AR developers in the Lens Creator Partner program will have access to a logo they can use to promote their services.
Snapchat first gave advertisers access to its AR Lenses in 2016.
This year, the company added AR Lenses to its self-serve ad platform and launched Shoppable AR Lenses.
Here’s a list of the current Lens Creator Partners:
Global
R/GA
Grey Advertising
Fisherman Labs
Media Monks
Unit9
U.S.
Warm & Fuzzy
Red Interactive
Blnk
Flarb
Block Party
The Richards Group
SVRF
Paper Triangles
What If Belief
Anyworld
Kabaq
Trigger
HAUS
AvatarLabs
Vidmob
North Kingdom
Tacolamp
Big Banzai
UK
Objectspace
We Are Social
adam&eveDDB
AKQA
Wunderman
Vayner Media
Canada
Juniper Park/TBWA
Zulu Alpha Kilo
Australia
TBWA Melbourne
VMLY&R
Clemenger
Asia
ExAR
Latin America
Social Snack
Comments