A handful of selected Twitter advertisers will have access to a new polling tool, Twitter Surveys. Twitter has teamed up with Nielsen to...

More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his...

Facebook Offers has been popular in the small/local business community. In the next few weeks the Offers service will begin to charge a...

has announced that advertisers can now target Promoted Tweets and Promoted Accounts based on user interests. At the same time, Twitter...

Last month Facebook began testing a “Sponsored Search” ad unit geared towards those searching on Facebook. Today it has been released to...

Last December, Facebook began testing page post ads which would display ads directly in users news feeds. The posts look very organic,...

Social media marketing can be an effective way to generate exposure among potential new customers. Done right, that exposure can be...

A new Facebook ad type has been created specifically for those developers who are looking to promote their apps. The new mobile targeting...

The new page targeting options include: Age Gender Interested In Relationship Status Language Education Workplace Location The new...

self-serve advertising platform, and has relaxed one of the main requirements to participate: American Express cards are no longer...

Though Google didn’t disclose a purchase price when announcing the acquisition, reports peg the value of the deal at around $250 million....

E-co When analyzing the ad clicks Limited Run claimed that a whopping 80% of clicks that they were being charged for came from users who...

The Washington Post is one of the advertisers that’s been testing Twitter’s new targeting options that were just formally announced last...

There’s no indication that Facebook will stop rolling out more advertising options anytime soon.  A TechCrunch article announced that...

released a report showing that CPMs and clicks have increased on the social network over the past year, though CPCs vary across...

announced a pretty substantial change to its Promoted Tweets ad product — it seems subtle, but it fundamentally changes what a Twitter ad...

In the last column, we saw that a number of different elements make up an effective Facebook campaign. One of the most important elements...

A recent AdAge survey posed the question – “What do you use Facebook ads for?”  The answer was most certainly not to generate sales...

Yesterday Google announced the promising Google+ Events functionality at Google I/O.  However, one  feature  immediately irked many...

What’s next for the social network that has 900 million users? An ad network like Google’s AdSense, many believe. And today,...