Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management:...

Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting...

I’ve heard many complaints in the last couple years from business owners who have issues with their listings showing up as “Permanently...

A driving force behind my marketing career over the past few years has been “Help the world, one business owner at a time.” So I’ve made...

Welcome to Part 3 of a series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get...

Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! I come to you today with a simple message: Keep calm....

What Is AMP? This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading...

Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the...

Since the idea of the buyer’s journey was first described back in 1968, marketers have spent considerable time and energy trying to...

If you’ve noticed things shifting in Google’s SERPs, you’re not seeing things. This week, Google has been increasing the frequency of its...

In recent months, Google has made significant moves to invent the future of location marketing. The mobile-friendly update hastened the...

SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization...

Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have one...

SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app,...

Google’s desktop search results page is undergoing a change that will mean fewer ads displaying for many queries. The company is rolling...

Credit: BKON What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new...

Why is it that when SEOs write any new content, the content will inevitably end up on a blog? Most companies create a vague concept of a...

As SEOs, we’re always digging into data. But I often find that SEO consultants and agencies aren’t looking deeply into their own data at...

Working with the web version of AdWords can be a bit harrowing for new advertisers, as all changes made would be pushed live throughout...

When you start at a new company as the SEO specialist or pick up a new client, one thing everyone wants is to see quick results. The fact...