Keyword research is a fundamental activity for an SEO professional, and although everyone does it a little bit differently, there are a...

Predicting why organic traffic has declined year over year or month over month can be quite challenging, but it doesn’t have to be. I...

The growth of mobile has become undeniable. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as...

Here are some more examples of brand names damaged by unrelated things that share their names, and a smidgeon of reputation management...

It’s frustrating, isn’t it? When Google suddenly changes something, and you had no idea it was going to happen. That’s where all the...

The AdWords team behind shopping ads has been very busy improving their offering, with at least 11 major new capabilities launched in the...

We’re edging ever closer to 2016, and already prediction posts are publishing. Recently, hoopla around manual link building arose when a...

Attend any SEO conference and the conversation around metrics and KPIs inevitably comes up. What should I measure? How do I calculate...

A lot of companies, particularly mid-sized multi-location brands, can’t seem to get their acts together to do “national” SEO. They may...

It’s something all companies fear: You Google your brand name, and right on the first page are negative Google reviews, a low Yelp score,...

Note: This piece with co-authored by Cheryl Jones. The way customers search has changed dramatically, particularly in recent years, with...

Full disclosure: I love Bernie Sanders. I think he’s a smart, principled guy. He was also the subject of my favorite SNL skit this year;...

I love trying and testing out new keywords, but I usually forget to clean up after myself. According to Larry Kim’s article about Keyword...

With the new year just around the corner, let’s look at four major issues holding back businesses when it comes to SEO. Unless your...

Everybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how...

You’ve done your basic keyword research and strategized a plan to tackle the keywords for which you want to rank. You are working that...

One of the foundations of good SEO is making sure your site content is relevant to what you offer and that this content is optimized to...

Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data....

Gary Illyes, Webmaster Trends Analyst at Google, confirmed on Twitter that we’ll be graced with the next Penguin update before the end of...

As Google’s crawling technology becomes more sophisticated and prolific with the release of Android Marshmallow, search behavior is...