What Netflix can teach us about long-tail keyword research
Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The...
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The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gem
We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on...
What is Google Data Studio and how can you use it?
Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the...
How to manage local listings for enterprise brands
When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of...
The immediate results of link building
In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that...
Bidding on the competition: Is it really worth it?
To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are...
The biggest Google ad updates are also the quietest
Expanded text ads. The removal of right-rail ads and the addition of a fourth text ad at the top of desktop searches. Customer Match....
Common PPC mistakes and how to avoid them
We’re all human and therefore capable of human error. And the world of PPC is rapidly evolving with new, ever more sophisticated features...
Search takes to the cloud as users engage with new actions
A far cry from its early days, search is now pervasive, always with us no matter where we are: on our phones, in our cars, on our game...
Sustainable competitive advantages in digital marketing
It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or...
When to end your client/link provider relationship
It seems that everyone wants to outsource or hand off their link development. One of the most common reasons people contact me is that...
8 tips to make sure your Google profile images boost your local search results
Images have become ever more important in online presence and marketing. It seems rare that an article, email, ad or social media post...
10 reasons not to pay reputation-attack sites for removals
The Costs of Online Reputation Management – Paying for Sites to Remove Reputation Damage – Image By Chris Silver Smith...
Should you still be using an SEO enterprise platform?
Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the...
SEO Six Sigma: 5 ways to scale your enterprise operation
From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their...
5 ways ads are killing your site (& SEO)
Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven...
Local SEO in 2017 and beyond: managed strategy vs. automation
Over the past five-plus years, the digital marketing world has seen an influx of Local Search SaaS (Software-as-a-Service) platforms...
Is Google filtering your business in the local search results?
It seems very apparent that Google has a filter for local that weeds through all the listings that should appear in the 3-pack on Google...
How you can better communicate PPC industry updates to clients
As hectic as it can be, we are lucky to be in an industry that is constantly evolving. One day it may be a new ad extension, the next day...
Is SEO right for your business?
This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given...
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