Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The...

We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on...

Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the...

When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of...

In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that...

To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are...

Expanded text ads. The removal of right-rail ads and the addition of a fourth text ad at the top of desktop searches. Customer Match....

We’re all human and therefore capable of human error. And the world of PPC is rapidly evolving with new, ever more sophisticated features...

A far cry from its early days, search is now pervasive, always with us no matter where we are: on our phones, in our cars, on our game...

It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or...

It seems that everyone wants to outsource or hand off their link development. One of the most common reasons people contact me is that...

Images have become ever more important in online presence and marketing.  It seems rare that an article, email, ad or social media post...

The Costs of Online Reputation Management – Paying for Sites to Remove Reputation Damage – Image By Chris Silver Smith...

Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the...

From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their...

Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven...

Over the past five-plus years, the digital marketing world has seen an influx of Local Search SaaS (Software-as-a-Service) platforms...

It seems very apparent that Google has a filter for local that weeds through all the listings that should appear in the 3-pack on Google...

As hectic as it can be, we are lucky to be in an industry that is constantly evolving. One day it may be a new ad extension, the next day...

This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given...