Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven by a “mobile first” strategy, as mobile sites don’t have the same limitations as desktop in terms of space and user interaction. Scrolling is not as likely a deterrent on mobile sites. This leaves more space for ads inside the “page.”
So, time to celebrate! Let’s go put more ads in the page and make more money! That seems to be the prevailing thought, but perhaps that mindset is misguided. Not only is this against the spirit of Google’s guidelines, it’s also just not a sustainable strategy long-term. In fact, more ads can often mean less money in the long run.
How can this be, though? Are ads killing your website?
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