Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report back their clients’ analytics because they’re just not sure where to start — partly because of information overload and difficult-to-understand data.
To make matters worse, there was really no easy way to provide their local SMB clients with an overview of how their site or campaigns were performing that was easy to read and understand. If you’re like most agencies that do provide clients with analytics reports, it typically means laboriously downloading Google Analytics data and putting that data into Excel spreadsheets to create charts and diagrams from there.
Google now allows you to create reports that even your clients will understand — thanks to Google Data Studio.
Google Data Studio is part of the Google Analytics 360 Suite — the high-end (i.e., pricey) Google Analytics Enterprise package. Since most of us can’t afford to spend that much money for an analytics tracking tool, we typically opt for the free version of Google Analytics. But Google has decided to give those of us using the free version of Google Analytics a taste of what’s possible.
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