The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gem

We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work with AdWords, but how we utilize it differs from advertiser to advertiser.

The most successful advertisers, like the most successful people, are those who utilize existing resources in the most effective way.

In AdWords, there are mountains of hidden data gems that require a bit of elbow grease and strategic campaign structuring to uncover. These rich pieces of data are essential to understanding your target market — and they are only available to you if you follow these key steps when setting up your AdWords campaigns.

[Read the full article on Search Engine Land.]