mama_mia / Shutterstock.com Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major...

Black Friday through Cyber Monday — have become the Super Bowl of retail over the last several years. As such, those four precious...

When it comes to data, you can’t be too real-time. That appears to be the moral of AppsFlyer’s announcement today that it is releasing...

Despite the shift of local search from desktop to mobile, SMBs are still using desktop strategies for mobile marketing. While mobile ad...

Dynamic number insertion (DNI) technology, often referred to as keyword-level call tracking, has been around for a while, with marketers...

Google has unveiled two new interactive app-install ad units for app marketers. The formats, Trial Run Ads and Interactive Interstitial...

It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search...

The growth of mobile has become undeniable. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as...

Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and...

push notification, take an extra second to look at the message that pops up. At first glance, it probably looks simple enough — a hundred...

The Hewlett Packard Enterprise-owned Aruba Networks is today releasing version 2.0 of its Mobile Engagement solution, which it says...

Last week, my dental hygienist told me she was taking Monday off “for Cyber Monday.” Not Black Friday, but Cyber Monday. The irony of...

“There’s a new way to load pages more quickly with Chrome’s Data Saver,” reads the announcement on the Chrome Google+ page, “The Chrome...

There’s an ocean of apps out there, but how can you quickly tell which ones are making waves? Tel Aviv-based app discovery platform...

We learned over the weekend how prominent mobile devices were in the Black Friday shopping melee. And while a growing number of purchases...

Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the...

User reviews are important to any new release, but especially to mobile apps. With so many apps out there, the experience of other users...

Like so many others, Google is putting out holiday shopping data this week. I’m sitting on 40 or more studies and surveys that discuss...

Is “advertising” becoming a dirty word? In the broader climate of complaints about low-quality ads and ad blocking, it’s interesting to...

For digital marketers, user info is the breadcrumb path that shows the way to more sales. Today, two New York City-based firms — 7Park...