When it comes to data, you can’t be too real-time.
That appears to be the moral of AppsFlyer’s announcement today that it is releasing the appropriately-named Right Now reporting feature for its mobile marketing attribution platform.
The company’s main dashboard — which the company said tracks more than 800 million app installs for more than 10,000 advertisers monthly — already shows real-time stats on app installs, co-founder and CEO Oren Kaniel told me. But the stats don’t change unless you reload the page:
With the additional Right Now dashboard — which Kaniel said no other attribution platform offers — no reloading is needed. The screen shows app installs on a world map and a bar graph, both automatically updating every five seconds without the need for a page refresh. A chart on the same screen has a slightly longer time window, of 10 minutes. In a client company’s live screen, the dots, bars and numbers regularly move up and down:
This really real-time dashboard gives a better sense of momentum, Kaniel told me. When I mentioned a recent report by mobile marketer Fetch, which found that TV ads boost app installs anywhere from minutes after the airing to several hours later, he said that a marketer would be able to see the boost in installs nearly live on Right Now.
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