Fahad HApr 18, 20162 min readReport: EU antitrust charges against Google’s Android could come this weekFor several months, the European Commission has been hinting through its actions and various leaks that it will file a second antitrust...
Fahad HApr 15, 20168 min read6 remarkably effective ways to get higher conversions on your mobile siteAccording to Cisco, mobile traffic has grown by a whopping 4,000 times over the last 10 years and an eye-popping 400,000,000 times over...
Fahad HApr 15, 20162 min readData: Cross-device campaigns 60 percent better than PC-only for offline conversionsAccording to new data from NinthDecimal, cross-device ad campaigns perform 60 percent better than desktop-only campaigns when it comes to...
Fahad HApr 12, 20162 min readFacebook Messenger positioned as replacement for mobile web, apps & SMSAs expected, at Facebook’s F8 developer conference today, the company announced Messenger Platform for third-party developers. It also...
Fahad HApr 11, 20162 min readGoogle Voice Access beta enlarges role for voice, conversational device interactionAlexander Supertramp / Shutterstock.com As part of its effort to make Android devices more accessible to people with disabilities, Google...
Fahad HApr 7, 20161 min readAndroid sales make global gains, iPhone SE is slow out of the gate — ReportsGlobal survey data from Kantar Worldpanel ComTech shows Android sales share gains nearly across the board. This includes China, the major...
Fahad HApr 5, 20162 min readNative ads to make up 63 percent of mobile display ad spend by 2020, Facebook & IHS study findsA new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad...
Fahad HApr 4, 20161 min readNearly 80 percent of social media time now spent on mobile devicesTwin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...
Fahad HMar 30, 20161 min readImage-driven mobile ads for automakers now available on Google in the USYou may recall that Google announced new mobile ad formats for specific verticals about a year ago, one version of which was a test for...
Fahad HMar 30, 20167 min readThe comprehensive guide to video advertising in 2016The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement. Increasingly,...
Fahad HMar 30, 20164 min read3 keys to architecting customer experiences that go beyond the desktopWhen you need to search for something online, in the moment, chances are you reach for the closest device to you: your phone. This simple...
Fahad HMar 30, 20163 min readWe’re reaching the tipping point in mobile commerceHave you noticed what’s going on with mobile? Mobile revenue is at a record high, as more and more consumers use their smartphones to...
Fahad HMar 25, 20162 min readReport: Google working on its own version of Amazon EchoThe Information published an article this week cataloging problems at Alphabet’s Nest division. The company was acquired in 2014 for...
Fahad HMar 25, 20162 min readGerman mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platformMobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based...
Fahad HMar 25, 20163 min read3 ways to harness the ROI of customer reviewsCut the marketing fluff — your customers aren’t buying it. In recent years, there’s been a seismic shift in the marketing landscape on a...
Fahad HMar 24, 20161 min readFacebook Audience Network partners with third-party mediation platforms, including Twitter’s MRokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...
Fahad HMar 24, 20162 min readReport: Apple Pay moving to the mobile web, could give big boost to m-commerceAccording to a report yesterday, fingerprint-enabled Apple Pay is coming to mobile websites. One popular angle on this news is that the...
Fahad HMar 23, 20163 min read6 signs marketing is in a mobile engagement crisisWe weren’t measuring mobile engagement when the iPhone first launched in 2007, but if we were, I have a hunch that the numbers would have...
Fahad HMar 21, 20161 min readGoogle Now allows content blocking from publishers and sources you don’t likeFor some time, Google has allowed users to customize various aspects of Google Now. But that didn’t extend to the publishers and content...
Fahad HMar 21, 20162 min readSurvey: More than half of customers will defect unless their feedback is recognizedCompanies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback;...
