Report: EU antitrust charges against Google’s Android could come this week
For several months, the European Commission has been hinting through its actions and various leaks that it will file a second antitrust...
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6 remarkably effective ways to get higher conversions on your mobile site
According to Cisco, mobile traffic has grown by a whopping 4,000 times over the last 10 years and an eye-popping 400,000,000 times over...
Data: Cross-device campaigns 60 percent better than PC-only for offline conversions
According to new data from NinthDecimal, cross-device ad campaigns perform 60 percent better than desktop-only campaigns when it comes to...
Facebook Messenger positioned as replacement for mobile web, apps & SMS
As expected, at Facebook’s F8 developer conference today, the company announced Messenger Platform for third-party developers. It also...
Google Voice Access beta enlarges role for voice, conversational device interaction
Alexander Supertramp / Shutterstock.com As part of its effort to make Android devices more accessible to people with disabilities, Google...
Android sales make global gains, iPhone SE is slow out of the gate — Reports
Global survey data from Kantar Worldpanel ComTech shows Android sales share gains nearly across the board. This includes China, the major...
Native ads to make up 63 percent of mobile display ad spend by 2020, Facebook & IHS study finds
A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad...
Nearly 80 percent of social media time now spent on mobile devices
Twin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...
Image-driven mobile ads for automakers now available on Google in the US
You may recall that Google announced new mobile ad formats for specific verticals about a year ago, one version of which was a test for...
The comprehensive guide to video advertising in 2016
The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement. Increasingly,...
3 keys to architecting customer experiences that go beyond the desktop
When you need to search for something online, in the moment, chances are you reach for the closest device to you: your phone. This simple...
We’re reaching the tipping point in mobile commerce
Have you noticed what’s going on with mobile? Mobile revenue is at a record high, as more and more consumers use their smartphones to...
Report: Google working on its own version of Amazon Echo
The Information published an article this week cataloging problems at Alphabet’s Nest division. The company was acquired in 2014 for...
German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform
Mobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based...
3 ways to harness the ROI of customer reviews
Cut the marketing fluff — your customers aren’t buying it. In recent years, there’s been a seismic shift in the marketing landscape on a...
Facebook Audience Network partners with third-party mediation platforms, including Twitter’s M
Rokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...
Report: Apple Pay moving to the mobile web, could give big boost to m-commerce
According to a report yesterday, fingerprint-enabled Apple Pay is coming to mobile websites. One popular angle on this news is that the...
6 signs marketing is in a mobile engagement crisis
We weren’t measuring mobile engagement when the iPhone first launched in 2007, but if we were, I have a hunch that the numbers would have...
Google Now allows content blocking from publishers and sources you don’t like
For some time, Google has allowed users to customize various aspects of Google Now. But that didn’t extend to the publishers and content...
Survey: More than half of customers will defect unless their feedback is recognized
Companies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback;...
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