
AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal
AOL original series “The Restart Project” stars Gwyneth Paltrow and Tracy Anderson Today, AOL announced a portion of its library of...

Microsoft Revenue $20.4 Billion For Q3 2014 Beats Estimates; Search Advertising Up 38 Percent
estimate of $20.38 billion. Earnings per share came in at $0.68 per share, also beating estimates, which had pegged per share earnings at...

Microsoft Releases Advertising SDKs And Tools For Windows App Monetization
Though Cortana is has generated the biggest headlines from Microsoft’s annual Build Conference, the company dangled a few new carrots to...

Microsoft Unveils Cortana Assistant At Build Conference
Microsoft’s annual Build Conference kicked off in San Francisco today with perhaps the biggest news for marketers being the unveiling of...

Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY
Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest...

Traditional PCs Shrink To 10 Percent Of Device Market In 2015
I projected today that overall device shipments (not sales) would increase this year by nearly 7 percent vs. 2013. Sale of traditional...

Microsoft Board Chair: Company Culture Must Change
In a candid statement to Fortune, Microsoft Board Chairman John Thompson likened Microsoft to IBM 25 years ago and acknowledged that the...

Microsoft Assistant “Cortana” Coming Soon To Phones, PC, Xbox
For months the tech press has been writing about the imminent arrival of Microsoft’s answer to Siri: Cortana. The virtual assistant is...

Microsoft Scores Upfront Video Advertising Deal With Starcom MediaVest
inked a video advertising agreement with Starcom MediaVest Group (SMG) that gives the agency and its clients access to premium video...

It’s Official: Satya Nadella Is The New Microsoft CEO
Microsoft’s website has confirmed what everyone came to expect over the past week or so: Satya Nadella is the new CEO. On the Microsoft...

Low Hanging Fruit: These Super Bowl Advertisers Are Getting Found For “Super Bowl Ads”
As Super Bowl advertisers rev up the heat on their promotional campaigns ahead of the big game, a handful are turning to paid search on...

Microsoft Calls For International Conference On Government Surveillance
a range of reactions but many critics contend he didn’t go far enough. The proposed reforms also probably don’t help the tech...

New Brand Dependence Index Finds Consumers “Can’t Live Without” Samsung Electronic
Ranking the top ten most recognized consumer electronic brands, UTA’s first-ever Brand Dependence Index revealed Samsung scored the...

Mobile Market: Windows Phone Flat, Pandora Now #2 App After Facebook
ComScore released US November smartphone metrics today. The company says smartphone penetration in the US is 63.8 percent. By comparison...

Facebook Now Number 2 In US Digital Ad Sales, Thanks To Mobile [eMarketer]
49 percent of all ad revenues for the quarter — up from 41 percent in Q2. eMarketer today released its latest report on US digital ad...

Microsoft Surface 2 Growth Outpaces Kindle, Nexus Tablets
released data showing that Microsoft Surface 2 driven web traffic has grown at a faster rate (on a percentage basis) than tablets from...

Microsoft’s CEO Dilemma: Internal Candidate, Mobile Maven Or Turnaround King
Reuters the list of Microsoft CEO candidates to succeed Steve Ballmer is down to a short list of four or five. Among them are current...

Survey: Windows Phones Beating iPhone In Italy
reports that its latest market share survey data show Windows Phone has passed the iPhone in Italy. This is undoutedly based on the...

Microsoft Reports “Better Than Expected Results” With FY2014 Q1 Revenue Totaling $18.53
FY2014 Q1 earnings today, with first-quarter revenue totaling $18.53 billion for the quarter ending September 30, 2013. During today’s...
























