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Writer's pictureFahad H

Microsoft Unveils Cortana Assistant At Build Conference

Microsoft Build Conference

Microsoft’s annual Build Conference kicked off in San Francisco today with perhaps the biggest news for marketers being the unveiling of its “Cortana” virtual assistant, a challenger to Apple’s Siri and Google Now.

In particular, Cortana — like Siri — may route searchers to particular apps or search services.  For local search, Yelp now seems especially prominent. However, also see our  separate story on Search Engine Land that dives deeper into Cortana: 


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