
IBM brings AI-enabled chatbots to display ads with Watson Ads Builder
On Monday, IBM debuted Watson Ads Builder, a self-service conversational ads platform developed specifically for marketers. The new...

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How many times have you said… “I don’t have enough time to evaluate marketing technology.”“I’m not seeing results on my martech...

[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik
As more video content is consumed online, rather than via a traditional TV set, advertisers are following along and looking for new ways...

MarTech Today: Intelligent agent Ozlo, mobile wallet versus apps & Alibaba backs ‘locatio
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing...

MarTech Today: The Verizon-Yahoo deal, LiveRamp’s new ID resolution service & a new Googl
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...

MarTech Today: AMP status, Facebook’s ad diversions & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...

MarTech Today: Expedia’s smile recognition, mobile wallet’s future & Google’s
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...

MarTech Today: IAB’s first report on AR/VR, Google’s RGB-Hex color converter & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...

MarTech Today: Eye-tracking study on viewability, Optimove’s intelligent agent & Facebook
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing...

MarTech Today: Samsung buys Viv, building a martech stack & bio-tracking for marketing
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...

MarTech Today: Salesforce buys Krux, featured snippets & a new kind of ‘augmented reality
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...

MarTech Today: Google’s big event, Criteo buys HookLogic & WordPress.com adds SEO tools
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...

MarTech Today: Demandbase’s AI-powered DemandGraph, the newest Adobe-Microsoft partnership �
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...

MarTech Today: Gmail’s support for responsive design, PullString’s intelligent conversat
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing...

MarTech Today: ‘Ok, Google’ for Maps app, Penguin recoveries & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...

MarTech Today: Oracle updates Marketing Cloud, Google launches free Optimize 360 & AMP override
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...

MarTech Today: Salesforce’s Commerce Cloud, Google AMP bug & newest Google My Business AP
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...

MarTech Today: Einstein and marketers, Snap’s Spectacles & Google’s new ‘Scie
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...

MarTech Today: Bombora’s self-service for surge intent data, Google Penguin’s update �
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing...
























