MarTech Today: Google’s big event, Criteo buys HookLogic & WordPress.com adds SEO tools

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Google debuts new Pixel phone, Google Home & Google Assistant Oct 4, 2016 by Danny Sullivan New Google Pixel phones. Google Home to take on Amazon Echo. And more hardware news from Google, during its big event today.
   

2. Criteo set to acquire HookLogic Oct 4, 2016 by Ginny Marvin HookLogic’s solution that powers search ads on retail and travel sites will continue to operate, says Criteo.
   

3. Google seeks to humanize its brand with new “Google Assistant” female persona Oct 4, 2016 by Greg Sterling She seeks to be a “companion” that is “always there but never in the way.”
   

4. With Google Assistant & Google Home, Google seeks to win the hands-free generation of search Oct 4, 2016 by Danny Sullivan Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.
   

5. Google and Progressive Web Apps: the mobile experience and SEO Oct 4, 2016 by Jim Yu What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
   

6. WordPress.com adds “advanced” SEO tools, and it’ll make you smile Oct 4, 2016 by Matt McGee Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com’s “advanced” tools offer exactly that.
   

From Around The Web:

1. Don’t Make the Mistake of Using Aggregated Data, Web Analytics World

2. Google Actively Working On Analytics Spam Issue, Search Engine Roundtable

3. Instant Articles Analytics Integration, Luna Metrics

4. Which is the Best Permalink Structure For Your Blog?, ProBlogger

5. Introducing Contently Live, Contently

6. Shopify acquires product design firm Boltmade to boost Shopify Plus, TechCrunch

7. 5 Ways Marketers Can Improve Their Data Management, www.cmswire.com

8. How artificial intelligence can unlock the potential of mobile retail, Internet Retailer

9. How Modern Information Management Can Lead to Happier Customers, www.cmswire.com

10. Marketo Unveils Suite of Product Updates, Continues to Set the Agenda for Tomorrow’s Marketer, PR Newswire

11. There’s No Reason Not To Be Bullish On Ad Tech, Ad Exchanger

12. Episerver Acquires Omnichannel Campaign Management Vendor Optivo, PR Newswire

13. Will marketers be automated out of a job?, eConsultancy

14. 4 Things You Think You Know About Location Services (But Don’t), www.cmswire.com

15. What is AMP? What are the benefits? And how can I implement it?, www.branded3.com