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MarTech Today: Bombora’s self-service for surge intent data, Google Penguin’s update &#0

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Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:


  1. Bombora gives marketers self-service access to its B2B surge intent data Sep 23, 2016 by Barry Levine Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate turnarounds.

  2. Google updates Penguin, says it now runs in real time within the core search algorithm Sep 23, 2016 by Barry Schwartz The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.

  3. Report: Apple may be six months from launching an Echo-like Siri assistant Sep 23, 2016 by Greg Sterling Device will need some differentiated features to compete effectively with Amazon, and soon, Google Home.

From Around The Web:

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