Oct 11, 20162 min read

MarTech Today: IAB’s first report on AR/VR, Google’s RGB-Hex color converter & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

IAB’s first report on VR/AR surveys the terrain for marketers Oct 10, 2016 by Barry Levine The study is a first step toward the organization’s development of guidelines for ads.
The ins, outs and industry effects of Apple’s Limit Ad Tracking changes Oct 10, 2016 by Craig Weinberg Apple’s most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.
[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1) Oct 10, 2016 by Matt McGee In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics.
Google Penguin looks mostly at your link source, says Google Oct 10, 2016 by Barry Schwartz When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site.
Google puts RGB-Hex color converter in search results for “RGB to Hex” queries Oct 10, 2016 by Amy Gesenhues Often used for web design and graphic design work, an RGB color conversion tool determines exact color values.