Step by step, Over-The-Top (OTT) television is becoming a full citizen of the marketing ecosystem. The latest step was announced this...

Last October, data onboarding service LiveRamp launched IdentityLink, making its internal identity resolution service available to brands...

In December of 2015, digital marketing platform Connexity — formerly known as the comparison shopping site Shopzilla — bought marketing...

Let’s say you’re watching “This Is Us” through NBC Now, the OTT outlet for the network, on your connected TV through a streaming TV Roku...

Bots are growing up. This week, one of their kind becomes the first to premiere a Super Bowl ad. The 60 second ad — a whirlwind comic...

Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine a user’s...

Every marketer wants to know which spending across the customer funnel had the biggest impacts on generating leads, closing sales, or...

links Let’s say you create a mobile app. And you get it accepted into Apple’s and Google’s app stores. Now what? There are zillions of...

Inmoji used in conversation. Inmoji creates for brands what could be called “interactive emojis.” This week, the company is launching...

MailChimp graphic, depicting creation of a Facebook ad. Someday soon, MailChimp may have to change its name. That’s because the email...

Brands usually have many different marketing efforts going at once — but which ones help make money? This week, marketers get another...

In 2010, data warehouse/analytics provider Teradata bought marketing software company Aprimo, to help jumpstart its integrated marketing...

Zvelo, a Denver-area firm whose services include content categorization and malicious detection data, has launched what it describes as...

Graphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. To do that with existing...

Social intelligence provider Brandwatch has launched its Unlimited Historical Data for searching online conversations and news over the...

Graphic from DataSift As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers. To...

Links Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given...

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Such a beautiful and important evening! The...

The last thing marketing tech needs is another buzz term. But one recently-emerged concept — Real-Time Interaction Management (RTIM) — is...

This week at the National Retail Federation (NRF) show in New York City, Adobe announced several new initiatives to improve...