mParticle announces single SDK for OTT streaming TV apps on Roku
Step by step, Over-The-Top (OTT) television is becoming a full citizen of the marketing ecosystem. The latest step was announced this...
top of page
Search
LiveRamp adds third-party data to its cross-channel identity service
Last October, data onboarding service LiveRamp launched IdentityLink, making its internal identity resolution service available to brands...
Hitwise now updates its audience tracking hourly
In December of 2015, digital marketing platform Connexity — formerly known as the comparison shopping site Shopzilla — bought marketing...
Tru Optik, Kantar Millward Brown can now track real-world purchases by individuals to OTT TV ads
Let’s say you’re watching “This Is Us” through NBC Now, the OTT outlet for the network, on your connected TV through a streaming TV Roku...
A bot for Kia Motors is the first to debut a new Super Bowl ad
Bots are growing up. This week, one of their kind becomes the first to premiere a Super Bowl ad. The 60 second ad — a whirlwind comic...
Study: Your anonymous web browsing isn’t as anonymous as you think
Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine a user’s...
Bizible launches first self-service custom attribution for B2B
Every marketer wants to know which spending across the customer funnel had the biggest impacts on generating leads, closing sales, or...
Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
links Let’s say you create a mobile app. And you get it accepted into Apple’s and Google’s app stores. Now what? There are zillions of...
Inmoji launches first self-service platform for its interactive emoji-like icons and stickers
Inmoji used in conversation. Inmoji creates for brands what could be called “interactive emojis.” This week, the company is launching...
MailChimp moves toward becoming a marketing platform with Facebook ads feature
MailChimp graphic, depicting creation of a Facebook ad. Someday soon, MailChimp may have to change its name. That’s because the email...
Startup Transform, Inc. launches its RevTech platform to tie revenue to specific spending
Brands usually have many different marketing efforts going at once — but which ones help make money? This week, marketers get another...
Aprimo gets back on its feet with first major platform update since Teradata spinoff
In 2010, data warehouse/analytics provider Teradata bought marketing software company Aprimo, to help jumpstart its integrated marketing...
Zvelo releases ‘first free bot detection service’
Zvelo, a Denver-area firm whose services include content categorization and malicious detection data, has launched what it describes as...
Amplero enlists machine learning to leverage influencer marketing
Graphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. To do that with existing...
Brandwatch now offers three-year searches of Unlimited Historical Data
Social intelligence provider Brandwatch has launched its Unlimited Historical Data for searching online conversations and news over the...
DataSift offers first analysis at scale of how LinkedIn’s members engage with content
Graphic from DataSift As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers. To...
Impact Radius’ new tool lets brands find more possible partners for affiliate links
Links Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given...
How IBM’s Watson scores the tone of Trump’s tweets
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Such a beautiful and important evening! The...
MarTech Landscape: What is RTIM?
The last thing marketing tech needs is another buzz term. But one recently-emerged concept — Real-Time Interaction Management (RTIM) — is...
Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital
This week at the National Retail Federation (NRF) show in New York City, Adobe announced several new initiatives to improve...
bottom of page