When brands or agencies conduct influencer campaigns, they often utilize the platforms and networks of a provider specializing in getting...

For marketers, the popular Reddit community is a largely untapped reservoir of unvarnished opinions. This week, Brandwatch announced that...

If you’re one of the 400,000 or so merchants on Shopify, you now have a free virtual employee. The e-commerce platform is announcing this...

It’s not difficult to imagine that, within a few years, many common business tasks and customer service requests that can be handled...

Twitter announced Wednesday two more participants in its new channel partner program, Brandwatch and Crimson Hexagon. This brings to five...

The New York City-based company says it is the only one to charge brands for the activity of verified human followers on Instagram, and...

Social has become a key component of most brands’ marketing and engagement strategies. As a result, there are quite a few complexities...

Influencer marketing — where bloggers, YouTube celebrities and others are paid to wax enthusiastic about a new shampoo or whatever — is a...

Sprinklr had “a coming-out party” this week. That’s the characterization by founder and CEO Ragy Thomas. He told me that the company,...

Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of...

Samsung, looking to make its new Galaxy S8/S8 Plus as uniquely intelligent as possible, has integrated Pinterest’s visual search...

A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the...

Adobe is gathering its clouds and making more. This week, the company unpacked a truckload of announcements at the Adobe Summit digital...

Microsoft-owned LinkedIn is out this week with its second major update to its Sales Navigator tool, which helps salespeople mine the...

Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has...

LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later...

Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has...

To build a marketing campaign employing influencers, a brand first must find the right ones. Usually, brands locate influencers by...

Bots are growing up. This week, one of their kind becomes the first to premiere a Super Bowl ad. The 60 second ad — a whirlwind comic...

Inmoji used in conversation. Inmoji creates for brands what could be called “interactive emojis.” This week, the company is launching...