To build a marketing campaign employing influencers, a brand first must find the right ones.
Usually, brands locate influencers by searching through their textual posts, their specialized topics, their number of followers, their previous campaigns or similar text-and-number factors.
This week, influencer tool provider Dovetale is launching a recommendation tool that lets brands find influencers through image-matching. Founder Mike Schmidt told me that this was the first of its kind.
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