Last fall, Optimizely announced it was moving beyond its previous role as an A/B testing company for web and mobile and would henceforth...

As customer journeys, customer experience and customer data become the key drivers of modern marketing, analytics tools have become the...

The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users...

Attribution and ad-tracking platform Barometric has released a free tool so that web publishers can identify fraudulent traffic. This is...

Audience measurement service Nielsen is boosting its ability to monitor digital ad effectiveness, announcing this week that it will buy...

Earlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged to form what is now Wiser Solutions, Inc.,...

The announcement earlier this week by enterprise software firm SAP that it is acquiring identity management platform Gigya could...

If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that. Personalization provider...

Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure...

The customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last...

When potential buyers go into a car showroom, car brands have 20-second windows of attention to make the sale. That’s one of the...

When it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites...

An example of iSpot.tv’s new Creative Wear analytics, showing attention drop over time. iSpot.tv monitors TV ads, getting regular data...

Marketing analytics platform DemandJump is releasing this week its first product, an artificial intelligence-powered platform that tracks...

Marketing comes in all kinds of languages, for all kinds of local markets. But, until computer-based systems came along, translation for...

For many brands, the web has become the Visual Web, where images reign as the key currency of communication. To help brands take...

This week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as...

Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized...

Openprise’s business has been focused on the automation of loading, cleaning up and helping to manage first-party data for clients....

This week, Salesforce is giving eyesight to its Social Studio. Social Studio is the social management tool in the company’s Marketing...