Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...

Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the...

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving...

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all...

Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The...

Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and...

The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these...

Most marketing professionals don’t give much thought to the regulatory climate. In the US, unlike Europe, privacy laws are largely...

Last month, Yelp doubled down on its war on review solicitation. Yelp has long given mixed signals about whether you can ask customers...

Last year, I wrote a piece addressed to SEO companies showing how much they were spamming Google Maps and giving the industry a bad...

Note: Since this piece was originally published, we’ve received a statement from the firm Michael Arnstein blames for the reputation...

Local SEO drives customer actions for businesses of every size, from local mom-and-pop shops to large companies with multiple locations....

SEO for local business has gone through a number of changes. First, local businesses had to figure out Google’s algorithm so that their...

Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the...

my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google...

While it remains murky how AI will benefit agencies, IoT is reaching a critical point in adoption and maturing to a stage where it...

If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How...

In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently...

Last week, Google declared that the “near me” search query and other “geo-modifiers” (e.g., ZIP code, city name) were, if not dead, then...

If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your...