The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these days, reliant on consumer reviews. As such, the folks working in this niche of the wider SEO industry have had to be quick on their feet to adapt to changes.
It’s no surprise, then, that the recent Local Search Industry Survey performed by my employer, BrightLocal, saw some significant changes occurring. The results of the survey, in which we polled 1,121 US-based local SEO professionals on everything from personal earnings and annual revenue to client pay and in-demand services, will be interesting reading for anyone looking to benchmark their services against competitors, and even those selling products and services to SEOs.
In this column, I’ll be picking out some of the most revealing results from the survey (some of which are actually more in-depth than those found in the original study) and explaining what these could potentially mean for the local SEO industry.
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