Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search industry to say “hooray” and raise eyebrows.
Here are a few things you should know about the description and some useful tips to help you make the most of this new change.
1. It shows at the very bottom of the Knowledge Panel
The visibility of the description is really poor, which makes me question how much effort to put into creating it.
It shows below the address, below questions and answers (Q&A), below Google Posts and below customer reviews. Because its visibility is poor, I would suggest utilizing Google Posts for messages you want to be right in front of your customers’ eyes.
2. It does not replace the editorial summary
Editorial summaries are the small descriptions that appear at the top of the Knowledge Panel for popular businesses. Not all businesses have these; they are manually written by Google and cannot be altered. Businesses that have editorial summaries can still add the GMB description. It will show above the Knowledge Panel.
3. GMB descriptions are no-shows on Google Maps or Google Maps app
Google My Business (GMB) descriptions do not show up on Google Maps on either browser or the Google Maps app. They only appear in Google search when the Knowledge Panel is visible. Editorial summaries, on the other hand, show in both.
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