Perhaps you’ve seen digital out-of-home (OOH) media platform Firefly’s “taxi-top” screens in San Francisco, New York or Los Angeles and...

Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the...

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain...

Location analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and...

Google Maps has added a “popular dishes” section to eatery listings, giving prospective diners a faster way to check out a restaurant’s...

The concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses it. Broadly...

If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for...

Today’s Q&A is from the Local Search: Significant Changes on the Horizon session with Andy Taylor, Dana DiTomaso and David Mihm and an...

Back in November of 2017, Yelp announced it would start issuing penalties for businesses that solicit reviews. Yelp said: “Now, we are...

But for years, searching for a business on Facebook has been a clumsy and unreliable experience. As a result, Google has become the...

local business or digital marketing agency managing local search strategies. Staying on top of all the updates needed to keep a Google My...

Local search must adjust One of the main themes discussed centered around the fact that Google search today is less about displaying...

Unlike many review sites, including Google,  they take the validity of reviews seriously. I do extensive manual monitoring of the data on...

Sounds easy enough, but things get complicated when there are multiple results that may fulfill the primary intent of a given query. What...

Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations...

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...

Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the...

In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving...

To get a sense of how events like this drive store visits, we set out to evaluate if these campaigns resulted in winning traffic from...