In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to build on those lessons and detail how to tackle multilingual websites.
As with international search engine optimization (SEO), there are many scenarios, and the right solution depends very much on the specific situation. Do you target one country where users speak multiple languages? Do you target specific languages around the world? Do you want a specific language for a specific country? In many cases, the solution will be a combination of all of these.
Combining international and multilingual SEO can get complicated. Mistakes can cost time and money while slowing your progress towards your SEO objectives. But knowledge is power, and ensuring you understand the options is key to success.
Creating content in multiple languages
There are a few common scenarios when creating content in multiple languages. Determining which of these matches your situation is key to making the right decision when building your site and tackling your website SEO.
The three main scenarios we see when building multi-language websites are:
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