Most of the time when we conversion optimizers talk shop, we look at one all-important number: the conversion rate. This makes sense....

If your business is struggling to compete online, it might have less to do with your competitive landscape than with your conversion...

As you shore up your digital marketing plans for 2015, there are likely many technologies you’re thinking about deploying to generate...

Last month, we went through a Google Analytics checklist to ensure that you’ll have answers to the unanticipated questions about your...

Everyone is testing — and you should be testing, too. If you’re not leveraging your website, CRM, and/or sales data to test and improve...

It’s that magical time of the year again, when brands and online businesses are pushing to get the absolute most from their assets to...

When we start working with a client, our first job is to make sure their analytics setup is giving us the data we need to optimize their...

Content marketing has become a huge part of any search engine optimization (SEO) campaign. I don’t run any SEO projects where the...

In my last post, I covered customer lifetime value calculations and how to leverage CLV to identity high- and low-value audience...

Today, I am going to reveal my secret sauce for marketing analytics. This simple method is so powerful that anyone can start applying it...

As I’ve said in previous columns, marketers can no longer rely on their communication skills alone to get the job done. They must become...

Start by focusing on two issues. First, not only should the end conversion numbers be tied back to all touch points in the funnel, but...

We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping...

Whenever we try to get a better understanding of online consumer behaviors, we tend to look to Google for answers — either via the Google...

Frustrated by your bounce rate? Does it stay stubbornly high at 60% or more? I was frustrated, too — until I realized that Google...

Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not,...

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time...

Analytics platforms. Split testing software. User testing tools. This is starting to sound expensive. And it is. What if it were more...

Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...

We were contacted this week by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of...