Thanks to everyone who joined us during the big game. Below you’ll see the archive of Marketing Land’s live #HashtagBowl blog, where...

Well, this is a welcome diversion from the norm. No doubt, you’ve seen plenty of fashion ads in your time, and let’s be honest, they’re...

Regular Super Bowl advertiser GoDaddy caused a stir yesterday when it previewed its “Journey Home” commercial on the Today Show. The ad...

Hoping to reclaim some of the Super Bowl success it saw last year when it unleashed its Mega Huge Trailer for its Mega Huge Football Game...

Ramping up to the Super Bowl, there appears to be a theme emerging among several advertisers. Earlier this week, Toyota launched its dad...

Most of the the spots run about 30-seconds long and offer viewers a “bite” of what the brands plan to air game night. Wix.com...

YouTube is making a play for a bigger slice of this year’s Super Bowl audience by launching its first ever Super Bowl halftime show....

This is the second consecutive year Amazon has taken the lead after beating Ford for the top spot in 2013 – a brand that fell from No. 2...

With just over two weeks until Super Bowl XLIX, it’s time to review where the competition stands – for brands. According to video metrics...

For the past eight years, consumer packaged goods company Kraft has operated a program called Kraft Hockeyville, which aims to inspire...

Working with DDB Canada, Toronto Crime Stoppers, a collaboration between Toronto police, community and media, has unveiled a drug...

In mid-December, creative team The Merkin Bros unleashed a spec ad entitled “Leaked Gay Taco Bell Commercial” on YouTube. The ad has...

“We’re in business to help improve lives.” If you hadn’t heard of TOMS, you might find this an unlikely slogan for a trendy shoe and...

Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video...

What should brands be doing with video to gain engagement and consumer attention? Google has a few thoughts, which it’s sharing in a talk...

State Attorneys General are the top cops in every state and have traditionally been regarded as public officials of the highest...

Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown....

Since 2001, Improv Everywhere has been evoking delightful surprise with stunts ranging from riding New York subways without pants,...

Seeing that social networks with animated GIFs are now the majority, gif creation tools have been embraced by marketers. None are easier...

AdWords for Video now shows a YouTube video’s organic and ad performance. Today, Google announced a revamp of the reporting available in...