top of page
Writer's pictureFahad H

More YouTube Analytics Now In AdWords For Video

youtube analytics in adwords for video

AdWords for Video now shows a YouTube video’s organic and ad performance.


Today, Google announced a revamp of the reporting available in AdWords for Video. Now advertisers running TrueView video campaigns will be able to access insights in AdWords on a video’s overall performance that were previously only available in YouTube Analytics.

The performance and engagement dashboard now shows a graph of organic views as well as views when a video performed as an ad.

The Audience retention graph has been brought over from YouTube Analytics to provide a view of when user interest in a video falls off on non-paid and in-stream views.

YouTube audience retention graph in AdWords for Video

Finally, there is a new holistic view of each video’s contribution to an account’s performance. Advertisers will be able to quickly gauge how much value a video is contributing to their audience growth on YouTube.

0 views0 comments

Comments


bottom of page