YouTube’s New Beta GIF Creator Is A Blessing For Brands

Seeing that social networks with animated GIFs are now the majority, gif creation tools have been embraced by marketers. None are easier than a new beta built right into YouTube.

TechCrunch spotted a beta iteration of the tool live on all PBS Idea Channel videos that allows users to quickly turn a video segment into a GIF within the YouTube interface.

To unlock this feature, users need to click on the ‘Share’ button and a “GIF’ tab will appear. From there, simply use the selector to locate times of the GIF that you’d like. An extra feature lets users automatically add text in a meme-like format as seen here:

If this feature is enabled across YouTube, it will be a huge boon for social marketers as there is nothing easier out there when it comes to GIF creation.

Source: TechCrunch