Google has updated the look of mobile AdSense text ads again. Above is an example of the new and old formats. Though the copy in the old...

announced updates for brands and publishers bidding and reporting on viewable impressions using the company’s viewability...

Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target...

Google announced today that dynamic remarketing ads will now adjust automatically to fit all devices. Brad Bender, vice president of...

Google today announced a commitment to only charge for display ads that are viewed. Speaking during a keynote discussion at SMX East in...

Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to...

To combat ad injectors, Google has added a filter on DoubleClick Bid Manager to automatically keep advertisers from buying injected ad...

The Financial Times is reporting that YouTube will begin allowing third-party verification of ad viewability by the end of the year in...

Google is limiting the ways advertisers can buy ads on YouTube. The company announced on Thursday that at the end of the year, YouTube...

To fight malicious activity in the programmatic advertising ecosystem, the Trustworthy Accountability Group (TAG) is aiming to create a...

Digital Advertising Report. Brands that were not prepared for Google’s mobile friendly update that began rolling out in April lost up to...

As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in...

Advertiser spending on Facebook FBX grew 48 percent while display ad spend on Google dropped 9 percent among customers...

The other day, I became some poor advertiser’s worst enemy. I accidentally clicked on an ad in an article like the one on the left above...

Google announced the launch of a free version of Google Play Music that will be supported by display and video ads. Advertisers running...

In Februrary, 2014, Google acquired the small but potent anti-fraud firm spider.io. In 2013, London-based outfit, headed by Douglas de...

Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was...

The “HTTPS Everywhere” movement aims to encrypt the web and has been something that both Google and Yahoo have publicly supported. Google...

Google has announced plans to make its TrueView ad format available for programmatic video buying in the DoubleClick Bid Manager. Major...

There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use...