AdWords advertisers can now see Return on Ad Spend (ROAS) from their campaigns in Google Analytics. ROAS will replace the Return on...

Google continues to build out solutions for app marketers. The latest move is to provide the audience and interest data and remarketing...

Creating image ads for the Google Display Network — especially if you’re coming from a search marketing background where images are novel...

Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile. On the...

Google has announced its latest play in the product search arena: AdSense for Shopping. The new product brings Google’s image-based...

Google has introduced a new ad extension in AdWords called callouts, which give advertisers more space to tout the benefits of their...

This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first...

Amazon and Google have long had an tenuous relationship — at once both cut-throat competitive and symbiotic. The companies compete...

Last spring, Google took the first step in upping its offerings for app developers in introducing app install and app re-engagement ads....

In its latest move to prove the value of its AdWords advertising platform, Google has launched Website Call Conversions. The new...

Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late...

AdWords is great at telling you how much money your ads cost and how many conversions you’re getting but what happens between the click...

There have been a lot of assumptions that Google’s mobile ad business is cause for concern. After its latest earnings report showed the...

announced second quarter earnings which just beat analysts’ expectations. However, revenue fell short of projections. The company earned...

Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in...

Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and...

CookieChoices to help publishers understand the European Union’s cookie compliance regulations. Bill Hartzer was the first to spot this,...

Source: TrustInAds.org Bad Ads Trend Alert: False Claims in Online Weight Loss Advertisements Lose weight without changing a thing! It’s...

The World Cup is one of the most popular events in the world, far surpassing the popularity of the Super Bowl, with millions of fans...

Another week, another loony story involving Google AdSense. This time, publisher Techdirt has been told to remove ads from a page with...