New Google Partner badges call out specializations
Google partners can now highlight their specialties right in the Google Partner badge. The new Partner badge can show off any of the...
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Fishing for B2B success: How to use AdWords to “land a big one”
I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line...
Big changes to device bidding In AdWords: What could they mean for your accounts?
Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need...
Five insights your paid search team should be stealing from organic
Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so excited last...
Green is in, yellow is out in Google text ad labels
Since April, users around the world have been spotting green “Ad” labels next to text ads in Google search results. Now, Google says, the...
How to prepare for AdWords’ expanded text ads and device-based bidding
By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The...
Broad match: What is it good for?
Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods...
10 ways to get ready for the new AdWords
After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for their combined...
Can you manage your inventory with Google Shopping?
A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google...
Supreme Court allows AdWords class action against Google to proceed
According to Reuters, the Supreme Court has declined to hear an appeal from Alphabet/Google concerning an advertiser class action. The...
AdWords’ new extra headline: 7 ways to make the most of it
Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we introduced a wide range of exciting new...
How Google’s latest design choice impacts consumers’ ability to search and discover
Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad...
3 Google AdWords hacks to drive high-quality leads
You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s...
Share conversions and remarketing lists across paid search accounts
At some point or another, anyone handling paid search at an agency has likely managed a client that had multiple accounts. Before...
Brand queries: the AdWords performance illusion
But many AdWords practitioners still look at each search session as the entire relationship with a user when looking at performance...
Well played, Google: Advertisers (finally) get more device bidding controls
And just like that, before it was time for my original submission to publish, it happened. Google announced Tuesday that advertisers will...
Catching up on the Google Performance Summit
Yesterday at the Google Performance Summit, Google announced a vast number of changes to AdWords and Google Analytics, including new...
Adjusting to Google’s ad layout change with attribution tools
Instead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...
Google to expand “Store Visits” online-to-offline foot traffic measurement
Although it’s well known that more than 90 percent of commerce happens offline, it has historically been difficult to measure the impact...
Google announces significant changes to AdWords device bidding, text & display ads
ouh_desire / Shutterstock.com With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday...
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