Google partners can now highlight their specialties right in the Google Partner badge. The new Partner badge can show off any of the...

I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line...

Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need...

Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so excited last...

Since April, users around the world have been spotting green “Ad” labels next to text ads in Google search results. Now, Google says, the...

By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The...

Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods...

After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for their combined...

A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google...

According to Reuters, the Supreme Court has declined to hear an appeal from Alphabet/Google concerning an advertiser class action. The...

Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we introduced a wide range of exciting new...

Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad...

You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s...

At some point or another, anyone handling paid search at an agency has likely managed a client that had multiple accounts. Before...

But many AdWords practitioners still look at each search session as the entire relationship with a user when looking at performance...

And just like that, before it was time for my original submission to publish, it happened. Google announced Tuesday that advertisers will...

Yesterday at the Google Performance Summit, Google announced a vast number of changes to AdWords and Google Analytics, including new...

Instead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...

Although it’s well known that more than 90 percent of commerce happens offline, it has historically been difficult to measure the impact...

ouh_desire / Shutterstock.com With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday...