Google partners can now highlight their specialties right in the Google Partner badge.
The new Partner badge can show off any of the five specializations – display, mobile, search, shopping, video — visible when a user hovers over the more options icon in the badge.
Partners can earn specializations by having at least one AdWords-certified individual working at the firm and spending at least $10,000 within a 90-day period in that area within AdWords. Google says it also looks at a number of other factors such as implementation and client retention before granting a specialization. Google Partners can see if they are progressing towards a specialization in their Partner account.
A new badge is also available for Premier Google Partners. It has a red “Premier” tag along the left edge of the badge instead of the blue stripe. Premier Partners manage large AdWords budgets and have to meet additional certification requirements.
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