Fahad HMar 3, 20171 min readGoogle sunsets its AdSense plugin for WordPressGoogle AdSense has sunsetted its WordPress plugin this month. Publishers can no longer install it on their sites. As of April 5, 2017,...
Fahad HFeb 28, 20176 min readBrand safety: Avoiding fake & hyperpartisan news on the Google Display NetworkWhat does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and...
Fahad HFeb 28, 20175 min readGoogle isn’t actually tackling ‘fake news’ content on its ad networkWhy are my Google display campaigns running on “XYZ-Hyperpartisan-Site” with less-than-accurate or altogether false articles? That’s the...
Fahad HFeb 7, 20171 min readGoogle AdSense publishers get more control over the ads that can show on their sitesGoogle announced Tuesday that it is expanding the capability for publishers to opt out of certain ad categories and has increased the...
Fahad HNov 15, 20161 min readGoogle posts its new policy against fake news & ‘misrepresentative’ sitesGoogle has posted a new policy for AdSense publishers regarding advertising on pages and sites with “misrepresentative” content. The new...
Fahad HOct 13, 20161 min readGoogle unveils new look for AdSense interfaceUpdate 11/17/16: Google has announced the old interface will be deactivated “by early 2017”. Google is going to be rolling out a new...
Fahad HOct 6, 20161 min readAdSense tweaks the look for text ads againGoogle is testing a new look for text and link ads for AdSense publishers. In a post, Google said, “The new look introduces a minimalist...
Fahad HSep 8, 20161 min read5 ways ads are killing your site (& SEO)Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven...
Fahad HAug 24, 20162 min readGoogle removes AdSense 3-ads-per-page limit, focuses on content-to-ad balanceGoogle has removed the policy of limiting AdSense ads to three ads per page. The move can largely be seen as a response to mobile, on...
Fahad HJul 5, 20161 min readGoogle AdSense has closed many inactive accounts on July 4thOn July 4, 2016, Google sent out an unusually large number of notifications to Google AdSense publishers that their accounts have been...
Fahad HJun 22, 20161 min readGoogle launches AdSense Labs for publishers to test new featuresOn Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads...
Fahad HMay 17, 20162 min readBotnet hijacks search results to siphon Google AdSense for Search revenueA click-fraud bot dubbed Redirector.Paco attacks when users perform searches from Google, Bing and Yahoo. The malware replaces the...
Fahad HApr 28, 20161 min readAdSense mobile Page-level ads now available to all publishersGoogle has rolled out two new ad types for mobile AdSense publishers. Grouped under what Google calls Page-level ads, Anchor and Vignette...
Fahad HMar 18, 20161 min readGoogle starts testing ads in Matched Content recommendation unitsLast April, Google launched a content recommendation tool — in the vein of Taboola and Outbrain — for publishers using AdSense to add to...
Fahad HFeb 23, 201610 min readThings Affiliate & Ad-Dependent Publishers Must Consider In The Age Of MobileWith the rise of mobile media consumption, ad-dependent publishers need to remodel their monetization strategies to account for and adapt...
Fahad HFeb 9, 20161 min readGoogle: Flash Ads Are Finally Going Out, HTML5 Ads Are InAfter taking many steps in this direction, Google announced Tuesday that it will finally stop serving Flash formatted display ads. As of...
Fahad HJan 12, 20161 min readReport: Facebook Audience Network Testing Expansion Into Mobile Web AdvertisingFacebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report....
Fahad HDec 9, 20151 min readAdSense Mobile Text Ads Get Another FaceliftGoogle has updated the look of mobile AdSense text ads again. Above is an example of the new and old formats. Though the copy in the old...
Fahad HNov 4, 20151 min readAdPushup Launches A/B Testing Solution For Google AdSense PublishersAd revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including those using Google AdSense. The...
Fahad HOct 21, 20155 min readFAQ: What We Know About The Yahoo-Google Search Deal — So FarIn October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of...
