Google sunsets its AdSense plugin for WordPress
Google AdSense has sunsetted its WordPress plugin this month. Publishers can no longer install it on their sites. As of April 5, 2017,...
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Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and...
Google isn’t actually tackling ‘fake news’ content on its ad network
Why are my Google display campaigns running on “XYZ-Hyperpartisan-Site” with less-than-accurate or altogether false articles? That’s the...
Google AdSense publishers get more control over the ads that can show on their sites
Google announced Tuesday that it is expanding the capability for publishers to opt out of certain ad categories and has increased the...
Google posts its new policy against fake news & ‘misrepresentative’ sites
Google has posted a new policy for AdSense publishers regarding advertising on pages and sites with “misrepresentative” content. The new...
Google unveils new look for AdSense interface
Update 11/17/16: Google has announced the old interface will be deactivated “by early 2017”. Google is going to be rolling out a new...
AdSense tweaks the look for text ads again
Google is testing a new look for text and link ads for AdSense publishers. In a post, Google said, “The new look introduces a minimalist...
5 ways ads are killing your site (& SEO)
Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven...
Google removes AdSense 3-ads-per-page limit, focuses on content-to-ad balance
Google has removed the policy of limiting AdSense ads to three ads per page. The move can largely be seen as a response to mobile, on...
Google AdSense has closed many inactive accounts on July 4th
On July 4, 2016, Google sent out an unusually large number of notifications to Google AdSense publishers that their accounts have been...
Google launches AdSense Labs for publishers to test new features
On Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads...
Botnet hijacks search results to siphon Google AdSense for Search revenue
A click-fraud bot dubbed Redirector.Paco attacks when users perform searches from Google, Bing and Yahoo. The malware replaces the...
AdSense mobile Page-level ads now available to all publishers
Google has rolled out two new ad types for mobile AdSense publishers. Grouped under what Google calls Page-level ads, Anchor and Vignette...
Google starts testing ads in Matched Content recommendation units
Last April, Google launched a content recommendation tool — in the vein of Taboola and Outbrain — for publishers using AdSense to add to...
Things Affiliate & Ad-Dependent Publishers Must Consider In The Age Of Mobile
With the rise of mobile media consumption, ad-dependent publishers need to remodel their monetization strategies to account for and adapt...
Google: Flash Ads Are Finally Going Out, HTML5 Ads Are In
After taking many steps in this direction, Google announced Tuesday that it will finally stop serving Flash formatted display ads. As of...
Report: Facebook Audience Network Testing Expansion Into Mobile Web Advertising
Facebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report....
AdSense Mobile Text Ads Get Another Facelift
Google has updated the look of mobile AdSense text ads again. Above is an example of the new and old formats. Though the copy in the old...
AdPushup Launches A/B Testing Solution For Google AdSense Publishers
Ad revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including those using Google AdSense. The...
FAQ: What We Know About The Yahoo-Google Search Deal — So Far
In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of...
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